A popular strategy for bootstrapping networks is what I like to call "come for the tool, stay for the network." The idea is to initially attract users with a single-player tool and then, over time, get them to participate in a network. The tool helps get to initial critical mass. The network creates the long term value for users, and defensibility for the company.

— Chris Dixon, Cited by Ben Thompson in his piece on Sora and Meta's disruption potential.

Posted 9th October 2025 at 10 am

Recent articles